Mobiya will also have a cross-border outdoor lap. Outdoor apparel designer Wang Ting will be invited to launch a portable raincoat
September 17, 2018
Two days of outdoor friends circle crazy pass a raincoat:
"Mobybike China" WeChat announced on July 4th that it will test a raincoat. This mobike portable raincoat is designed jointly by Mobi Bike and the independent designer brand exciTING. It is specially designed for a retractable backpack space. The hem length is also designed specifically for cycling. The hat is transparent and the body has reflective strips. In addition, it also solved the storage problem perfectly.
Mobike’s CEO Wang Xiaofeng also sent a WeChat account article on raincoats to his friends on the evening of July 4. The text “Test Water” was attached.
Wang Ting is a famous female designer and a veteran outdoor sports enthusiast. He is also the founder of exciTING. She once said: “I especially like outdoor sports, but in the various outdoor sports in the past, I couldn’t buy my favorite clothes. So when I decided to go to Siguniang Mountain in 2014, I particularly wanted to wear my own. Works to go." This is the opportunity for the exciTING brand to be born.
Due to the background of women's wear for many years, Wang Ting does not want to define exciTING as a standardized outdoor sports brand. In her view, outdoor functional clothing is constantly tending to daily and fashion. Fans are increasingly demanding more and more fashion and details when choosing outdoor apparel. Therefore, you can see the frequent application of spectral printing, fluorescence and other elements in exciTING products.
Wang Ting, the founder of exciming DESIGN brand, has graduated from the Department of Garment Design and Engineering of Jiangnan University in 2003. He has served as senior product planning manager of Vanke Eslite, and has been designing FIGARO brand planning for 11 years. In 14 years, she established her own brand exciTING DESIGN and worked as an independent designer.
In addition to emphasizing functionality, exciTING's outdoor apparel will also integrate play and travel elements. This raincoat, developed in cooperation with Mobike, is stylish, functional, and outdoor. This collaboration has proven that outdoor products are getting closer to the needs of the general public. There are also more and more people involved in outdoor fashion promotion and design. The upsurge of consumption upgrading and the national movement has led to the birth of a number of emerging Internet sports brands. Apart from emphasizing functionality, it will also integrate elements of play and travel.
Hope that in the future, more companies can participate in the joint design of outdoor equipment and bring new elements and opportunities to the outdoor circle.
